Take breakthrough technology that engineers built. Build the commercial system — story, vertical, launch, customer program, team — that turns it into revenue. Do it again. Bigger.
Hyperloop. RE'FLEKT. Vuforia. PTC NEXT. Different technologies, different stages, same job.
Startups. Scale-ups. A $20B enterprise. The pattern is always the same. Extraordinary engineering, no commercial system. That's the gap I close.
I’ve done it multiple times.
What I’m building now.
At PTC, I lead Portfolio Marketing and PTC NEXT — our program to commercialize product innovation and turn it into business growth.
In one year, we built the verticalization system for a $20B enterprise, validated by our customers and adopted across our sales organization. Zero to voice of the industry in twelve months.
At Start2 Group Silicon Valley, I mentor and coach founders taking deep tech from prototype to market. The pattern is always the same: extraordinary technology, no commercial system.
Most of the companies I'm watching now are building the next wave — Physical AI. Intelligent machines. Autonomous systems. Embodied intelligence.
Different technology, same commercialization gap.
Silicon Valley. Seed to Exit.
I joined RE'FLEKT at seed. Enterprise augmented reality — years before the category existed. I built the Silicon Valley business from zero as CMO and GM, put us at the top of the enterprise AR market, and led the commercial chapter that made PTC acquire us. The U.S. build was the reason.
Before that, at Hyperloop, I led product and software innovation including AI tools, and patented the Augmented Windows. Breakthrough mobility needed a digital layer nobody had built yet. We built it.
Two different companies. Same pattern. Technology the market didn't yet understand, turned into a business.
Executive by Day, Rockstar by Night.
When I'm not building commercial systems for breakthrough technology, you'll find me on stage with my heavy metal band.
Two stages, two audiences, one principle: stand out, or don't bother.
Ready to Commercialize Your Tech?
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